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Modern Office Buildings

🏢 Case Study 5 — Commercial Real Estate Firm (Leasing Office & Retail Space)

Overview

A commercial real estate firm specializing in office and retail leasing struggled to attract modern tenants. Their listings lacked professional visuals, their website didn’t showcase available spaces well, and investors found the brand hard to trust online. They needed consistent tenant inquiries across multiple properties.
 

Challenges Identified

❌ No dedicated landing pages for properties
❌ Listings lacked virtual tours or video walkthroughs
❌ Weak SEO for commercial search terms
❌ No PPC strategy targeting business owners
❌ Long sales cycles with no automated follow-up

 

Navigateds’ Strategy

Navigateds executed a commercial-focused digital acquisition strategy centered on trust and visibility.

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1. Professional Visual Content

  • Drone footage of buildings
     

  • 3D virtual tours
     

  • High-quality interior photography
     

  • Leasing-specific highlight videos
     

2. Commercial SEO Campaign

Targeting:

  • “Office space for lease in [City]”
     

  • “Retail space for lease near me”
     

  • “Commercial units available [City]”
     

Created optimized property pages with real-time availability.

3. Google Ads for Tenant Searchers

  • Search campaigns targeting entrepreneurs and expanding companies
     

  • Landing pages built for each property with CTA: “Schedule a Tour”
     

4. Lead Nurturing Automation

  • Automated follow-ups with floor plans
     

  • Leasing FAQ guides
     

  • Incentive-based email sequences
     

5. LinkedIn Lead Generation

  • Reached founders, CFOs, brokers, and expansion managers
     

  • Shared property highlights and video tours
     

 

Results

📈 285% increase in qualified tenant inquiries
🏢 4 buildings reached 95% occupancy
📊 Website sessions increased 410%
📞 Leasing agents tripled their tour bookings
💼 $7.4M in long-term lease value added to pipeline

 

Takeaway

Commercial real estate leases hinge on visuals, credibility, and professional presentation. Navigateds transformed the firm into a premium, trustworthy digital brand — resulting in more tours, more leases, and significantly shorter vacancy cycles.

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