🧘 Healthcare Case Study #3 — Chiropractic Clinic
 

Increasing Weekly Adjustments Through Community-Based Marketing
 

Overview:
A chiropractic clinic struggled with unstable weekly patient flow. They also wanted more long-term treatment plan enrollments rather than one-time walk-ins.

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Challenges Identified:

• No consistent marketing
   

• Most revenue depended on regulars
   

• Hard to reach new people experiencing chronic back or neck discomfort
   

• Website had no clear service explanation or offer
   

Strategy & Execution:

1. Video Content of Adjustments + Patient Experiences
Short videos showed safe, simple, non-intimidating adjustments to reduce fear or hesitation.
 

2. “$29 First Adjustment” Intro Offer
Created a low-friction entry point to bring in new patients.
 

3. Geo-Targeted Ads
Targeted local residents dealing with posture issues, desk work pain, car accident stiffness, or athletic strain.

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4. Landing Page Optimization

• Clear offer
   

• Simple benefits breakdown
   

• FAQ addressing safety concerns
   

• Embedded testimonial clips
   

5. Retention Automation
Set up follow-up reminders and recommended care plans to increase long-term patient consistency.
 

Results (30 Days):

• 203 new patient leads
   

• 119 intro adjustments booked
   

• 51 converted into recurring plans
   

• Monthly revenue up 34%
   

• Cost per booked intro session: $6.82
   

Key Takeaway:
Using a low-barrier offer combined with trust-building content generated strong new-patient volume and boosted recurring revenue.