🛠️ Case Study 2 — Robotics-as-a-Service (RaaS) Cleaning & Maintenance Robots
 

Overview:
A robotics company providing cleaning, sanitation, and maintenance robots (RaaS subscription model) needed to expand into commercial buildings, malls, and facilities. They had strong technology but lacked awareness, consistent leads, and clear messaging around cost savings. They partnered with the agency to increase free trials, improve demo conversions, and educate prospects on the long-term efficiencies of robotics.
 

Challenges Identified:

• Market didn’t understand how RaaS pricing worked.
   

• Poor messaging around cost savings and labor reduction.
   

• Low inbound traffic and weak digital sales funnel.
   

• Limited education content for decision-makers in facilities, hospitality, and commercial real estate.
   

Agency Strategy & Execution:

Targeted Ads:

• Instagram video campaigns showcasing robots in action.
   

• Twitter/X ads targeting facilities directors, property managers, and commercial cleaning companies.
   

• Google + YouTube for search and educational visibility.
   

Landing Pages:
Industry-specific pages with calculators showing the cost savings vs. manual cleaning.
 

Content Development:
Robotics demos, before/after efficiency videos, UGC-style clips, and maintenance explainer posts.
 

Automation:
Trial onboarding flows, demo reminders, pricing walkthroughs, and follow-up sequences.

Reporting: Trial activations, monthly recurring revenue (MRR), usage data, and churn.

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Results:

• 2,050 trial signups in 60 days.
   

• Paid conversions increased by 61%.
   

• $8.4M in new recurring revenue added.
   

• Client churn dropped by 29% due to better onboarding.
   

Key Takeaway:
By using visual storytelling on Instagram and targeted outreach on Twitter/X, the RaaS provider positioned its robots as a cost-efficient solution for large facilities, driving massive subscription growth.