💰 Case Study 2 — Fintech Lending Platform (Personal, Business & Credit Builder Loans)
 

Overview:
A fast-growing fintech lending platform struggled to produce consistent inbound applications for personal and business loans. They had the technology and underwriting tools, but lacked a marketing system that targeted the right borrowers and clearly explained approval odds, loan benefits, and rates. The agency was brought in to improve loan applications, approval quality, and pipeline efficiency.
 

Challenges Identified:

• Borrowers confused about loan options and approval requirements.
   

• High drop-off rates between application start → completion.
   

• Weak ad performance on outdated platforms.
   

• No nurture system for users who were pre-approved but didn’t finish paperwork.
   

Agency Strategy & Execution:

Targeted Ads:

• Instagram ads showing simplified loan breakdowns and approval examples.
   

• Twitter/X ads targeting entrepreneurs, gig workers, and credit-rebuilding individuals.
   

• Google Search for urgent loan and business funding queries.
   

Landing Page Optimization:
Step-by-step pages breaking down:

• Loan terms
   

• Approval criteria
   

• Monthly payment examples
  With “Check Eligibility” CTAs.
   

Content Development:
Credit education posts, approval explainer videos, testimonial clips, and loan comparison visuals.
 

Automation:

• Email reminders
   

• SMS completion reminders
   

• Document submission sequences
   

Reporting:
CPA, approval quality, completed applications, funded loans, and default risk.
 

Results:

• 4,900 qualified loan applications in 60 days.
   

• Application completion increased by 63%.
   

• $12.7M in funded loans from the new funnel.
   

• Default risk decreased by 18% due to better pre-qualification education.
   

Key Takeaway:
By simplifying the loan process and using modern acquisition channels like Instagram and Twitter/X, the fintech lender generated higher-quality applications and significantly boosted funded loan volume.