📱 Case Study 7 — Local Event Discovery App

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Overview:

A small events organizer wanted an app for local workshops, meetups, classes, and community events.

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Challenges Identified:

❌ Difficult for people to discover new events
❌ Signups scattered across multiple platforms
❌ No analytics on event performance
❌ No loyalty or repeat attendance system

 

Navigateds' Strategy:​

1. Smart Event Recommendations

• Based on location
   

• Interests selected at signup
   

• Engagement history
   

2. In-App Ticketing

• One-tap RSVP
   

• QR check-ins
   

• VIP & multi-event bundles
   

3. Event Host Dashboard

• Attendance tracking
   

• Revenue reporting
   

• Engagement analysis
   

 

Results:

🎟️ Event attendance up 76%
📈 App reached 5,000 users in first 60 days
🔁 Repeat attendance increased 29%
💬 Hosts reported easier event management

 

Takeaway:

Helping people discover local events created a tight-knit community — and boosted profits for event hosts.