🤖 Case Study 9 — AI Recruiting & Talent Screening Platform

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Overview:

An AI hiring platform that screens resumes and evaluates candidate fit wasn’t generating enough B2B leads. Their enterprise clients needed trust, clarity, and proof, but the existing brand lacked authority.
Traffic was low, and demo conversions were poor.

 

Challenges Identified:

❌ Low enterprise credibility
❌ Weak demo page
❌ No SEO presence
❌ No ads
❌ No authority-building content

 

Navigateds’ Strategy:

Navigateds delivered a trust-based acquisition system designed for HR and enterprise buyers.

 

1. Website Redesign

• Enterprise-focused layout
• Compliance + data security highlights
• Industry pages (tech, healthcare, finance)

 

2. SEO Implementation

Keywords:

• “AI recruiting software”
• “AI screening tool”
• “AI hiring automation”

 

3. Paid Ads Launch

• Google Search (high-intent HR keywords)
• LinkedIn (HR directors + talent leads)
• Retargeting ads with case studies

 

4. Enterprise Lead Nurturing

• 14-day email sequence
• Demo recordings
• ROI breakdowns

 

5. Trust Assets

• New whitepapers
• Compliance graphics
• HR-focused webinars

Results:

📈 Demo conversion rate up 320%
🔍 SEO traffic grew 480%
💰 Closed 9 new enterprise accounts
📊 CAC decreased by 41%
💬 More than 3,000 new leads in 90 days

 

Takeaway:

Enterprise AI requires authority and trust more than anything.
Navigateds built a scalable system that turned this AI recruiting tool into a high-credibility, high-conversion B2B funnel.