top of page
Yearly Checkup

🦷 Case Study 1 — Family & Cosmetic Dentist in La Crescenta

​

Overview:

A well-established dental clinic in La Crescenta had built a strong offline reputation for its family, cosmetic, and restorative dentistry. However, their online presence was nearly nonexistent. The website hadn’t been updated in over five years, their Google ranking was poor, and social media engagement was minimal — with fewer than 300 total followers. Most new patients came exclusively through word-of-mouth, which severely limited growth opportunities.

 

Challenges Identified:

  • ❌ Outdated website with poor SEO and no lead funnel
     

  • ❌ Low visibility on Google Maps and search results
     

  • ❌ No system for digital lead tracking or conversion measurement
     

  • ❌ Minimal community awareness or social proof on social media
     

 

Navigateds’ Strategy:

Navigateds began with a comprehensive digital audit, reviewing the clinic’s keyword rankings, competitor presence, and user behavior on the existing site.
After identifying key gaps, our team launched a 90-day digital transformation plan focused on visibility, engagement, and conversion.
 

1. Website Redesign

  • Built a modern, mobile-optimized website with:
     

    • Online appointment scheduling
       

    • Integrated patient reviews and testimonials
       

    • Before-and-after photo galleries
       

    • Clear service categories and calls to action
       

2. SEO Overhaul

  • Implemented local SEO strategies targeting:
     

    • “Dentist in La Crescenta”
       

    • “Cosmetic dentist near me”
       

    • “Family dental care La Crescenta”
       

  • Optimized metadata, content, and Google Business Profile for maximum ranking lift.
     

3. Social Media Activation

  • Launched consistent, daily visual content on Instagram and Facebook:
     

    • Patient testimonials and transformation stories
       

    • Educational videos explaining common dental procedures
       

    • Community spotlights to connect with local audiences
       

4. Paid Ads Launch

  • Ran Google and Meta (Facebook/Instagram) ad campaigns targeting families within a 10-mile radius.
     

  • Focused on conversion-based campaigns instead of simple traffic ads to maximize ROI.
     

5. Reputation Management

  • Created an automated system to encourage satisfied patients to leave verified Google reviews.
     

  • Developed branded templates for testimonials and thank-you responses.
     

 

Results:

  • 📈 230% increase in new patient inquiries within 60 days
     

  • 🗓️ Clinic began booking out weeks in advance
     

  • 💬 Social engagement up 300%, with local video content reaching thousands of views
     

  • 📍 Google Business Profile impressions grew from 1,200 → 5,000+ per month
     

  • 💰 Revenue increased by 42% in the first quarter following the relaunch
     

 

Takeaway:

With the right combination of SEO, paid advertising, and social storytelling, even a small local dental practice can transform into a trusted community brand.
Navigateds demonstrated that when visibility and credibility align, patient trust — and traffic — grow hand in hand.

bottom of page