🦷 Case Study 9 — Orthodontic Specialist in Glendale
 

Overview:
An orthodontic practice in Glendale specialized in braces and Invisalign but lacked a consistent online lead flow. Their website did not capture interest effectively, SEO performance was poor, and social media had almost no engagement. Without paid campaigns, most patients came from word-of-mouth, which made growth unpredictable.

 

Challenges Identified:

❌ Weak search engine rankings for high-intent orthodontic keywords
❌ Outdated website with no clear appointment funnel
❌ No advertising campaigns to generate leads
❌ Minimal social media presence or community engagement

 

Navigateds’ Strategy:

Navigateds performed a digital audit covering website performance, competitor visibility, and audience behavior. A 90-day strategy was implemented to increase rankings, drive traffic, and convert leads into booked appointments.

 

1. Website Modernization:

• Mobile-responsive design with clear CTAs
• Appointment scheduling integrated throughout the site
• Before-and-after galleries of orthodontic cases
• Service pages for Invisalign, braces, and retainers

 

2. Local SEO Optimization

Targeted keywords:
• “Orthodontist Glendale”
• “Invisalign Glendale”
• “Braces near me”

Created optimized location pages, updated citations, and improved Google Business Profile content.

 

3. Social Media Strategy

• Daily posts showcasing transformation cases
• Staff introductions and educational videos on orthodontic care
• Parent-focused content emphasizing child comfort and safety

 

4. Paid Lead Generation

• Google search campaigns targeting patients interested in braces or Invisalign
• Facebook and Instagram lead ads with consultation offers
• Retargeting for previous website visitors

 

5. Reputation Management

Automated post-appointment review requests
Branded templates created for sharing testimonials on social media

 

Results:

📈 250% increase in orthodontic consultations within 60 days
📍 Google Business Profile impressions rose from 1,200 → 5,800/month
💬 Social engagement increased 390%
🗓 Appointment calendar filled consistently weeks in advance
💰 Revenue increased by 48% in the first quarter

 

Takeaway:

By combining local SEO, paid advertising, website redesign, and social proof, Navigateds helped this orthodontic practice grow from referral-dependent to a highly visible, consistently booked brand in Glendale. With the right digital systems in place, predictable patient acquisition and revenue growth became achievable.