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House Construction

🏗  Case Study 2 — Residential Construction & Renovation Firm
 

Overview:
This residential construction and home renovation company wanted to increase new project inquiries and grow market share. Their traditional marketing — flyers, local ads, and word-of-mouth — was inconsistent, and lead quality varied widely. They approached Navigateds for a digital strategy that would reliably generate qualified clients.
 

Challenges Identified:

  • Inconsistent inbound inquiries and low-quality leads.
     

  • Minimal social media presence and outdated website.
     

  • No tracking or reporting system for marketing campaigns.
     

  • Difficulty targeting high-income homeowners ready for renovations.
     

Navigateds’ Strategy & Execution:

  • Hyper-Targeted Paid Ads: Launched Google Search and Facebook campaigns targeting homeowners searching for “home renovation” and “kitchen remodel.”
     

  • High-Value Content Offers: Produced downloadable guides like “Top 10 Renovation Mistakes to Avoid” to capture qualified leads.
     

  • Retargeting & Nurture Campaigns: Re-engaged website visitors who didn’t submit inquiries with follow-up ads and automated email sequences.
     

  • Conversion Tracking & Analytics: Implemented CRM integration with dashboards tracking each lead, pipeline stage, and revenue generated.
     

  • Social Proof & Reputation Management: Collected and showcased client reviews and project before/after galleries on the website and social platforms.
     

Results:

  • 85 qualified leads generated in 90 days.
     

  • Closed contracts totaled $950,000 in new revenue, with a 35% increase in average project value.
     

  • Cost per lead dropped by 60%, with high conversion rates from inquiry to signed contract.
     

  • Social media engagement increased by 400%, driving additional brand awareness and inbound traffic.
     

Key Takeaway:
By combining targeted paid ads, high-value content, and automated follow-ups, Navigateds helped a residential construction firm turn their website and digital presence into a revenue-generating asset, not just a portfolio.

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