🪵 Case Study 1 — Custom Cabinetry Manufacturer
 

Overview:
A custom cabinetry manufacturer specializing in high-end kitchen and bathroom cabinetry struggled to maintain consistent client inquiries and sales. Most projects came through word of mouth and local contractor partnerships, limiting predictable growth. They partnered with Navigateds Agency to create a digital marketing system to generate qualified leads, increase showroom visits, and grow B2B contracts.
 

Challenges Identified:

• Over-reliance on referrals and local builders for new projects.
   

• Website lacked visual appeal, professional project showcases, and strong CTAs.
   

• Difficulty targeting homeowners and contractors actively seeking cabinetry services.
   

• No system to track leads or marketing ROI.
   

Navigateds’ Strategy & Execution:

1. Targeted Paid Campaigns: Google Ads and Meta Ads targeting homeowners, remodelers, and contractors searching for custom cabinetry solutions.
    

2. Conversion-Optimized Landing Pages: Showcased before-and-after photos, design options, and client testimonials, with “Request a Quote” CTAs.
    

3. Automated Email & CRM Campaigns: Nurtured leads with pricing guides, design consultations, and follow-ups for showroom appointments.
    

4. Content Marketing: Blog posts, social media campaigns, and video tours of completed cabinetry projects.
    

5. Analytics & Reporting: Monitored leads, showroom appointments, quotes, and conversion rates.
    

Results:

• 740 qualified leads generated in three months.
   

• Showroom visits increased by 52%, leading to more design consultations.
   

• New contracts generated $980K in additional revenue.
   

• Cost per acquisition decreased by 33%, improving overall ROI.
   

Key Takeaway:
Navigateds helped the cabinetry manufacturer transform referrals into a consistent pipeline of online leads, scaling both B2C and B2B business through targeted digital marketing systems.