🪚 Case Study 2 — Kitchen & Bath Cabinet Retailer
Overview:
A regional kitchen and bath cabinetry retailer wanted to modernize their lead generation and reach homeowners directly instead of depending solely on builders. Navigateds partnered with them to develop a marketing strategy that increased online visibility, drove quote requests, and improved sales conversion rates.
Challenges Identified:
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Minimal online presence and outdated website.
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Lack of clear product showcases or pricing guidance.
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No system to capture and follow up with website visitors.
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Seasonal fluctuations in sales.
Navigateds’ Strategy & Execution:
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SEO & Content Optimization: Improved keyword targeting for “custom cabinets,” “kitchen remodel,” and “bathroom cabinetry.”
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Paid Campaigns: Meta Ads and Google Ads directing homeowners to request free design consultations.
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Landing Pages & Funnels: Highlighted photo galleries, financing options, and clear CTAs for quotes.
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Automated CRM System: Follow-up emails, design reminders, and abandoned lead reactivation workflows.
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Reporting & Optimization: Weekly reports tracking conversions, ad performance, and ROI.
Results:
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890 qualified homeowner leads in three months.
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Sales increased by 47% quarter over quarter.
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$1.1M in new project revenue added within 90 days.
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Cost per lead reduced by 36% compared to previous marketing.
Key Takeaway:
Navigateds helped the cabinetry retailer modernize their sales funnel, turning website traffic into booked consultations and consistent revenue growth.