🪑 Case Study 3 — Commercial Cabinetry Contractor
Overview:
A commercial cabinetry contractor providing custom cabinetry and millwork for offices, schools, and retail stores needed to attract more B2B clients. Their sales relied on existing networks and trade shows, which limited growth. They partnered with Navigateds Agency to create a predictable system to attract and close new commercial contracts online.
Challenges Identified:
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Dependence on long-term clients and bid-based contracts.
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Limited digital footprint and no lead generation system.
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Lack of project showcase pages for credibility.
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Marketing ROI was untracked and inconsistent.
Navigateds’ Strategy & Execution:
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LinkedIn & Google Ads: Targeted property developers, architects, and contractors in need of cabinetry and millwork solutions.
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Landing Pages: Highlighted portfolio, capabilities, and “Request a Bid” forms with industry-specific sections.
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CRM Automation: Organized leads by project type (hospitality, education, retail) and automated follow-ups.
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Content Marketing: Project features, blog articles, and case studies on completed builds to showcase quality and reliability.
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Performance Tracking: Tracked contract value, close rates, and lead acquisition costs.
Results:
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630 B2B leads captured in the first three months.
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New contracts generated $1.6M in project value within six months.
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Cost per acquisition reduced by 31%.
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Sales cycle shortened by 25% through follow-up automation.
Key Takeaway:
Navigateds enabled the cabinetry contractor to expand into new commercial markets, secure higher-value contracts, and stabilize their growth pipeline, all through strategic digital marketing execution.