🖥️ Case Study 2 — Computer Retailer & Custom PC Builder
 

Overview:
A regional computer retailer specializing in custom-built PCs and gaming rigs wanted to reach a wider online audience. Despite having a strong local reputation, they lacked an effective digital presence and struggled to convert social media traffic into paying customers. Navigateds Agency was brought on to build a complete digital sales funnel that captured qualified leads, improved conversion rates, and scaled online revenue.
 

Challenges Identified:

• Heavy reliance on in-store sales and local referrals.
   

• Weak online conversion design and unclear pricing pages.
   

• No automation to capture or nurture interested leads.
   

• Advertising spend produced inconsistent ROI.
   

Navigateds’ Strategy & Execution:

1. Conversion-Focused Website: Redesigned the website with configurators, comparison charts, and “build your own PC” functionality.
    

2. Ad Campaigns: Targeted gamers, content creators, and tech professionals through interest-based Meta Ads and high-intent Google Ads.
    

3. Lead Nurturing Automation: Used automated email and SMS workflows to re-engage leads with build discounts and seasonal offers.
    

4. Video Marketing: Created product build showcase videos and ran YouTube remarketing campaigns.
    

5. Analytics Dashboard: Set up performance tracking to measure cost-per-lead and conversion sources.
    

Results:

• $1.3M in new online sales within the first six months.
   

• 2,400+ qualified leads collected through lead magnets and offers.
   

• 35% increase in average order value through upselling add-ons.
   

• Marketing ROI improved by 4.2x year-over-year.
   

Key Takeaway:
Navigateds helped the retailer turn social media and search traffic into consistent, trackable revenue, creating a seamless bridge between online engagement and physical sales.