🍕 Case Study 2 — Fast-Casual Slice Shop
 

Overview:
A fast-casual slice shop struggled to reach a younger demographic and increase grab-and-go sales. Most customers discovered the shop through walk-ins, while digital traffic was extremely low. The business partnered with Navigateds Agency to grow social visibility and create a content strategy suited for students and young professionals.
 

Challenges Identified:

• Nonexistent short-form video strategy.
   

• Low social media following and minimal engagement.
   

• Old website that wasn’t optimized for mobile users.
   

• Few Google reviews due to no request system in place.
   

• No promotions for late-night business despite extended hours.
   

Solutions Implemented:

• Shifted brand voice to a fun, energetic, youthful tone.
   

• Posted daily TikToks/Reels featuring cheese pulls, slice-of-the-day videos, and behind-the-counter clips.
   

• Launched a mobile-friendly website for quick menu viewing and online ordering.
   

• Started a Google review automation system via SMS.
   

• Ran ads targeted at late-night customers.
   

Results:

• Social media rose from hundreds to over 40,000+ followers in 90 days.
   

• Several videos went viral locally with 10k–250k views.
   

• Late-night sales doubled in the first 30 days.
   

• Google reviews increased by 500%, boosting star rating to 4.8.
   

• Monthly revenue grew by 38% after implementation.