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Case Study #3: Care by Sandra – Generating $21,678.89 in Sales with Strategic Marketing Campaigns
 

Client: Care by Sandra

Industry: Health & Personal Care
 

Challenge:

Care by Sandra, a boutique health and wellness brand, struggled with steady online sales despite having a loyal base of local customers. The brand needed to expand its reach, build trust with new audiences, and generate consistent revenue through online channels.
 

Solution:

Care by Sandra partnered with Navigateds agency to implement a targeted digital marketing strategy. The agency focused on showcasing the brand’s personal touch, high-quality products, and customer success stories.
 

Key Strategies:
 

Social Media Advertising (Instagram & Facebook):
 

  • Created ad campaigns highlighting customer testimonials and product benefits.
     

  • Used lifestyle photography and video creatives to connect emotionally with the target audience.
     

  • Targeted women aged 25–50 who showed interest in wellness, skincare, and natural health products.
     

Retargeting & Funnel Building:
 

  • Retargeted website visitors and engaged users to convert warm leads.
     

  • Developed a simple sales funnel with clear calls-to-action, from awareness ads to purchase-focused promotions.
     

Content & Community Engagement:
 

  • Shared educational posts and stories on self-care, positioning Sandra as both a product provider and a trusted voice in wellness.
     

  • Collected and featured authentic customer reviews to build credibility.
     

  • Results (30 Days): Revenue: $21,678.89 Profit Margin: 42%
     

  • Conversion Rate: 28% higher than the previous month
     

  • Customer Growth: 18% increase in new buyers, with 40% of sales coming from returning customers
     

  • Engagement: Social media engagement rose by 22%, with stronger community interaction around brand content
     

Key Takeaways:
 

  • Authenticity Converts: Highlighting Sandra’s personal brand and genuine testimonials helped build trust quickly.
     

  • Targeted Ads Drive ROI: Focusing on a defined audience segment maximized ad spend efficiency.
     

  • Repeat Customers Matter: Nearly half of revenue came from repeat buyers, showing the power of nurturing existing relationships.
     

Conclusion:

By working with Navigateds, Care by Sandra generated $21,678.89 in sales while growing both its customer base and brand credibility. This case study highlights how combining targeted ads with authentic storytelling can deliver strong results for health and personal care brands.

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